Ron Crofoot's most influential mentor was the infamous Sid Avery, whom he served as his first assistant during the late 70's in Hollywood. He subsequently moved back to Minneapolis where he worked with several photo studios before opening his own studio in 1980. He has worked with numerous national ad agencies on accounts including Mohawk Flooring, Apple Computer, Formica, Hunter Douglas, American Standard, Kohler, Anderson Windows, Marvin Windows, Owens Corning, Sherwin Williams. His career has found him collaborating with almost every national brand in the shelter industry. His passion is collaborating with creatives, empowering the talents of his crew and delivering award winning images that enhance the brand.